7 type of graphic design








Graphic Design
Graphic Design


What Is Graphic Design?

Graphic design is about much more than creating images that are nice to look at.
It’s a form of visual communication that provides information,
shares ideas and persuades the audience to consider new perspectives

7 Types Of Graphic Design

These are some of the 7 types of graphic design you’re likely to hear about as you explore this field—but you’ll also notice that these job descriptions have some overlap. Like many professionals, graphic designers can use their skills in a variety of roles depending on which company or industry they work for.

The versatility of your graphic design know-how can be put to work in many different positions. Take a look to see which type of graphic design strikes your fancy!

1. Product Design

Product designers use their creative prowess to research, design and develop new products. The types of products they create depends on which industry they work in, but it could include everything from toys to tools to technology. These designers conduct market research to make sure their product will appeal to the target audience and won’t violate competitors’ copyrights. Then they’ll create early illustrations and prototypes of their designs before they’re sent into production.

  • Type of work produced: Various types of products, product packaging, marketing designs, product illustrations and prototypes.
  • Skills needed: Market research, prototyping, 3D modeling, Adobe Creative Suite®.

Product Design
Product Design







2. Branding Design

Branding is a type of graphic design or corporatedesign that focuses on the visual identity of a company or product. These designers must be in tune with the marketing message a brand wants to send, as well as the target audience they wish to reach. Every aspect of branding design must align with these goals, as well as fit into the larger aesthetic of the company or organization. Consumers’ perception of a company is often driven by their branding, so graphic designers in this specialty put all their skills to work developing a visual brand that will connect with the target audience and project the right message about the company.


  • Types of work produced: Logos, website branding, company letterhead, business cards, signage, company brochures.
  • Skills needed: Adobe Creative Suite, market research, communication skills, teamwork.

Branding Design
Branding Design




3. Website Design

There’s a graphic designer behind nearly every website you visit and app you download. These design pros need a strong sense of user experience (UX) design to make sure the sites they design are as user-friendly as possible on both desktops and mobile devices. They use all their skills to design online spaces that are visually appealing, easy to navigate, compatible with SEO best practices and aligned with their clients’ branding.

  • Types of work produced: Websites and apps.
  • Skills needed: Branding, UX design, wireframing, SEO, basic coding, problem solving.
Website Design
Website Design


















4. Print Design

The digital age may have changed the world of type of graphic design, but that doesn’t mean there’s not still a market for print! These graphic designers specialize in creating work that is meant to be viewed in a physical capacity. From billboards to business cards, these designers are able to create digital designs that go beyond the screen and translate well to the physical realm.

  • Types of work produced: Brochures, flyers, billboards, stickers, stationery sets, T-shirts, mugs and other products.
  • Skills needed: Layout design, print design, color theory, Adobe Creative Suite.


Print Design
Print Design














6. Environmental Design

Environmental graphic design  combines basic design principles with elements of architecture and landscape design to create signs, maps and other visual elements that people use to navigate the world around them. According to the Society for Experiential Graphic Design (SEGD), “It encompasses the broader notion of all communication in the build environment,” including visuals like digital text that appears on the exterior of buildings, museum exhibit layouts, and the upcoming development of “smart cities.”

  • Types of work produced: Signage, exterior building displays, wayfinding systems, retail store design, museum exhibits, and exterior design elements such as fountains and sculptures.
  • Skills needed: Creativity, communication skills, urban design, Adobe Creative Suite.


Environmental Design
Environmental Design






7. Animation Design

Animation and motion designers use specialized software to create everything from cartoons to animated social media graphics. The graphics these designers create can provide entertainment via TV shows or video games, draw attention to a corporate social media account or help people learn through animated informational videos. Animation designers work with a team to take their creative ideas from rough sketches to fully animated creations.

  • Types of work produced: Video games, cartoons and animations for television or movies, brand animation for social media channels, motion graphics for online videos.
  • Skills needed: Storyboarding, CAD software, video editing software, problem solving, teamwork.
Animation Design
Animation Design




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